Caterpillar is fake

Caterpillar is fake

Pursuit of a BA in English Literature and a BFA in Dramatic Writing at New York University led naturally, to a very long and varied career at MTV. 

Working on Spring Breaks and VMAs, producing and scripting video countdowns, writing for luminaries like MC Hammer and Lee Jeans’ Buddy Lee – it was glamorous, fun,  crazy.  Sometimes I got home after 9pm. And then the party was over. 

The Warehouse Agency was a startup looking to bring in a creative with management experience, but not stuck in a Mid-Century modern bowl of gooey advertising cliches.

Like any good writer who has spent a lot of time around camera-hungry teens, I believe in getting attention without too much screaming. Collaborative, conceptual, strategic - I like to push boundaries until someone tells me to knock it off or says,  "That's really dumb."

Don't be fooled by a casual approach.  "The best lack all conviction, while the worst are full of passionate intensity." - W.B. Yeats

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